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Organizational Culture Improvement

Organizational culture comprises the attitudes, values, beliefs, norms and customs of an organization. It is truly the glue that holds the organization together. Every organization has a culture, either by conscious decision making or unconscious neglect.

In a strong culture, employees are positively aligned with these attributes and are motivated to protect it. Conversely, in a weak culture, there is very little alignment with organizational values and employees are managed through extensive procedures and bureaucracy instead of motivation. Most people are quick to recognize the difference between a positive and negative organizational culture, but few are able to implement positive changes within.

Failing companies use people and build technology…
Successful companies build people and use technology!
                   - Jerry Haney

Our Approach
Cephas Innovation recognizes six critical elements to an organizations culture: values, products and services, direction, structure, measurements, and rewards. These six elements are constantly interacting with each other inside an organization and help create that organization’s culture…for the better, or for the worse. Our unique approach allows individuals within an organization to make real improvement regardless of the barriers that may exist within the current culture. Each solution is tailored for that organizations specific goals around cultural improvement, but always includes benefits to both the individual employee’s work satisfaction as well as a direct, positive impact to the organization’s bottom line.

Our Experience
A quote from the movie Field of Dreams states that, “if you build it, they will come.” Our consultants have helped numerous organizations truly “build” cultures that attract the absolute best employees and managers while also realizing positive profit as an outcome of the cultural change.

Your Gain
Organizations with strong cultures can realize three core competitive advantages. The first is increased profitability and return on investment, because the goals of individuals are directly tied into the goals of the organization. Second is the increased ability for the organization and its individuals to adapt to changing condition. Third is the ability to attract and retain top talent. Any one of these is a valuable outcome of a cultural improvement program. Cephas Innovation’s solution provides your organization with all three.

Survey of 207 firms over 11 year period
Measurement	Weak Culture/Stategy	Strong Culture/Strategy
Revenue Increase	160%	682%
Workforce Expanded	36%	282%
Stock Price	74%	901%
Net Income Increase	1%	756%

Source: Kotter & Heskett

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