Online Marketing
Cephas Innovation's online marketing experience extends beyond conventional methods to truly performance-driven techniques. We offer clients a customized and comprehensive online marketing plan that meets their needs and budget.
Search Engine Optimization
Making your website content more search engine friendly to make it rank higher is an important part of our marketing process. We research your keywords and optimize your site based on the most searched keywords in your industry or competitive market to drive relevant traffic to your site.
Campaign Advertising
Banner advertising is a thing of the past. New technology allows you to create your own advertisement content and format, choose keywords to match your ads to your audience, and pay only when the advertisement results in traffic generation. Utilize conversion tracking to identify when a click on your advertisement leads directly to user behavior you deem valuable, such as a purchase.
E-Mail Marketing
Building a portfolio of customers is the first step to success in a business. Successful e-mail marketing campaigns both generate the interest of new customers while keeping current customers well informed. Go beyond normal email with subscription and contact management software, bounce removal, and effectiveness tracking.
Measurement and Reporting
Proof of online marketing success is found through comprehensive web analytics reporting. Standard reports include number of page views, unique visitors, and hits, and can even separate data based on demographical areas or sections of your site. To track the success of advertising campaigns, referral analysis provides data on how the visitor found your site. Sample user sessions are even modeled to trend the most common methods used for navigating your site.
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